Brand Positioning strategies focus on both the competition and the consumer, distinguishing a brand from the competitor and associated product benefits with consumer needs. Strategies can be constructed to focus around communicating the contact strategy to reach target audiences, messages demonstrating benefits and the product or service offering itself.
Here at newfocus we collect market research data that provides actionable insight and clarity so that brand positioning decisions are secured by solid consumer market research evidence instead of mere assumption about what the market wants. newfocus can assist through research methodologies by help helping determine the strategic positioning path to follow whether it be:
- Positioning by product attributes and benefits
- Positioning by price/quality
- Positioning by competitor
- Positioning by use or application
- Positioning by product class
- Positioning by product user
- Positioning by cultural symbols
- Repositioning the product or brand