Long has it be known of the importance of ‘stepping into your customers shoes’ to understand what customers really want, what they think and how they behave. In reality however most organisations don’t do this at all, don’t do it well, or don’t keep up with...
A recent study conducted in the US by local branding company Expertcity found that there is a disconnect between marketers and the consumers they try to reach, as traditional marketing fails to gain consumer trust. Findings from the study show 83 percent of marketers believe...
Jay Joseph BCA, BCA hns, MCA Positive Reputation to Radical Cynicism The adoption of a corporate brand is now a benchmarked assumption in business; with all companies’ great and small understanding the importance of adopting and projecting a corporate identity. However positive reputation can be transformed into...
New research conducted in the U.K shows many brands have yet to figure out the best way to share content on social media channels. Twenty-nine percent of U.K. adults said their frustration with brands comes from too many updates, with 27 percent citing social updates that...
Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...
Withstanding the test of time, the newfocus team have watched the empire of Google take its first tentative steps, we have weathered the dotcom era and ensuing crash, we’ve witnessed the advent of smartphones and seen the words blackberry and apple become less representative of...