These days, business performance is rarely inhibited by a lack of data. While yesterday’s challenge was attempting to control what you couldn’t measure, today the challenge is 'what do we do with all that data…?' This issue, faced by managers all over the world, is being...
HOW NEWFOCUS USES INNOVATION TO DRIVE MARKET ENGAGEMENT THE PROBLEM In our experience, current approaches to tracking brand and customer experience are not hitting the mark and often the value for money equation is not stacking up. In an increasingly complex and evolving market where stakeholders expect providers...
Withstanding the test of time, the newfocus team have watched the empire of Google take its first tentative steps, we have weathered the dotcom era and ensuing crash, we’ve witnessed the advent of smartphones and seen the words blackberry and apple become less representative of...