market research blog , market research blog
Victorian Local Government Disability Quantitative Research (Case Study One) Market Research Goal A local Victorian city council sought newfocus to help develop a strategic document that would outline the ways in which the council could reduce barriers and create an accessible and inclusive community for people with...
Long has it be known of the importance of ‘stepping into your customers shoes’ to understand what customers really want, what they think and how they behave. In reality however most organisations don’t do this at all, don’t do it well, or don’t keep up with...
A recent study conducted in the US by local branding company Expertcity found that there is a disconnect between marketers and the consumers they try to reach, as traditional marketing fails to gain consumer trust. Findings from the study show 83 percent of marketers believe...
Jay Joseph BCA, BCA hns, MCA Positive Reputation to Radical Cynicism The adoption of a corporate brand is now a benchmarked assumption in business; with all companies’ great and small understanding the importance of adopting and projecting a corporate identity. However positive reputation can be transformed into...
New research conducted in the U.K shows many brands have yet to figure out the best way to share content on social media channels. Twenty-nine percent of U.K. adults said their frustration with brands comes from too many updates, with 27 percent citing social updates that...
If you are looking for actionable marketing insights from all angles… in a minimum amount of time, then market research clinics are for you. A market research clinic is an innovative research, mixed modal methodology which combines both qualitative and quantitative information. Your target market experiences...