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Market research company newfocus and marketing consultancy firm Literally Brilliant have announced that they will collaborate to offer an end-to-end brand service in the Australian market. Many companies believe that they need assistance with their brand. Central to understanding how their brand is perceived is research. However,...
By: Michael Robert Neale - Managing Director, Literally Brilliant From time to time, CEOs and Marketing Directors ask themselves “do we really understand our own brand well enough and do we need to reposition it”. This is a legitimate question of any director or senior officer of...
“What we need to do is to get consumers out there spending, and employers out there hiring people”, says CommSec chief economist Craig James. This was based on their recent research that indicated Australian companies suffered a 26% drop in profit, and barely lifted sales in...
Over the past few years newfocus has seen a number of significant shifts in research within local government. Research needs around social and community engagement are evolving and becoming more complex. Shifts in research scope With the ever increasing pressure on budgets we are now seeing a...
Statistics are generally associated with quantitative research rather than qualitative and form an important part of an analytical and inferential stage of a research enquiry. While organisations are frequently encouraged to do research to gain a better understanding of the market environment or their customers,...
Within qualitative research, stimulus has traditionally been perceived as ‘something we show respondents and they respond to’ and/ or ‘something we need to know respondents’ opinions/ perceptions of’. However, the time has come for researchers to move beyond such conservative applications and begin using stimulus...