market research blog , market research blog
The Australian Chamber of Commerce and Industry's latest survey of investor confidence has found business owners at their most confident since December 2010....
newfocus acknowledges the outstanding achievement of our client Australian Unity in winning the prestigious HESTA Aged Care Award in the Team Innovation category. Australian Unity's Better Together cottage-style service model at Wahroonga Aged Care is aimed at creating a home-like environment for residents where they have greater...
A good customer service strategy starts with satisfied customer-facing employees. This article provides an overview of what sound employee satisfaction research should include. Are your employees satisfied? It's a deceivingly simple question. Off the cuff, most would answer yes. Aside from Friday afternoon grumblings around the...
A quick glance through any of a number of different marketing magazines will leave you with an overwhelming sense that traditional research methodologies such as focus groups are no longer in demand. Terms such as ‘email marketing’, ‘search engine optimisation (SEO)’ and ‘social media marketing’...
There is a strong driving force in the economy post-GFC that we need to change, evolve or simply adapt - or risk becoming redundant. Through careful research and engagement in large organisations we evaluate the need for change and implement new directions with due diligence and...
newfocus is working with a number of clients in the education space who seek to understand the perceptions, positioning and penetration of their brands in the relevant marketplace. Our experience has shown that principals, teachers and other education specialists, more than ever, have extremely complex...